Consumer Mindshare: About
With over 25 solid years of experience in user experience (UX) design, or as I like to call it, experience for the user, I have participated in an assortment of titles. In addition to UX design and research, I have also participated as an information architect and visual designer/creative director. Beyond visual designs, I have worked on plan-o-gram exercises (field exercises to improve sales) for companies such as Comcast and the Fremont City Aqua Water Park. To also note, I am a published author for HCI with my research being focused on cross-cultural design. Being stated, I have several years of experience as a user experience researcher. In fact, that is how I started my career. A/B testing, card sorting exercises, field experiments and lab experiences are several research types I have worked within. In addition, I am familiar with Morae and eye tracking devices. I believe that a researcher, no matter how good they may believe that they are, can not work in a bubble and must use real life experiences for a more quantitative and qualifiable rationalization to their research. In addition, I use these metrics to validate my KPI’s (key performance indicators). The excitement to be on a well-rounded team is very intriguing to me. The most recent project that I successfully provided was for Fannie Mae (loan delivery next generation). This project was a true agile adventure, where, yet again, I was able to hold multiple positions including acting as a technical assistant lead. For reference, please refer to my website at www.consumermindshare.com[Style and functional guide are within the Business Analysis & Style section for an example of annotated wireframes for this project will be in the Interactive section]. I was responsible for the entire user experience for the application resulting with me acting as the stronghold between the business teams, development teams and testing teams.The ability to ‘coach’ others provides an excellent opportunity. At Capco, I was able to teach internal employees what UX and visual design means within a corporate environment (please refer to the research section for the internal presentation that I taught). In addition, I participated as a guest lecturer at Millersville University, in Pennsylvania (USA) for a symposium class under Dr. Blaise Liffick (reference available upon request). In addition to coaching, I have also been in-charge of teams up to 15. At times, this leadership offered unique challenges as members were also off-shore groups.At this point in my career, I am looking forward to embark on new adventures. Responsive and mobile/tablet design is certainly at the forefront of ‘disruptive technology.’ Please view both the ‘Tablet & Mobile’ section of www.drakainteractive.com as well as the Verizon Corporate responsive items within the ‘Websites’ section. I have done many more pieces, but, unfortunately, can not share as an NDA requirement. As I do enjoy working with top executives, as you will be able to tell from my personable nature upon meeting me, I am still an artist at heart and enjoy sitting and designing. In addition, the ability for me to still assist the junior levels is still a marvel to me.I look forward to speaking with you about the opportunity further.